Cycle for Survival Kicks Off Fundraising Events With Goal to Surpass Last Year’s $42M

Cycle for Survival Kicks Off Fundraising Events With Goal to Surpass Last Year’s $42M
Cycle for Survival is kicking off the first of its high-energy indoor cycling events with the goal of surpassing the $42 million raised last year to help defeat rare malignancies such as ovarian cancer. Events this year began Jan. 25 and will continue through early March in 19 cities nationwide. Instructors from Equinox — Cycle for Survival’s founding partner — will lead an anticipated 37,500 individuals in efforts to fund research directed by the Memorial Sloan Kettering Cancer Center, the event’s owner and operator. The fundraiser’s first weekend began in Dallas, Miami, Seattle, and a new location — Bloomfield Hills, Michigan. Already, the effort has received pledges totaling more than $14 million. Since its 2007 inception, Cycle for Survival has raised $234 million for research. More than 250,000 people made donations last year to 36,000 riders in 16 cities. “I was just 31 years old when I was diagnosed with a rare and incurable brain cancer,” Brienne Bellavita, Cycle for Survival team captain, said in a press release. “I take comfort in knowing that the doctors at Memorial Sloan Kettering are continually researching innovative ways to help cure my cancer and other rare cancers. I know my doctor is working every day to find a way to save my life.” Roughly 850,000 in
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